Creativity that performs
Wellvita
Across five markets and more than 600 assets, the campaigns brought creative direction, production, and commercial performance together at scale.
For Wellvita, Creative Director Linda Lybecker led the creative development of campaigns for Prostabona and Hairgrow, shaping the concepts and creative direction from the outset. Lucky Creatives brought the ideas to life through a broad production spanning TV, film, photography, print, digital, music, copy, and sound.
For Prostabona, we created a campaign platform designed to work across five countries and multiple channels. The creative idea was translated into TVCs, photography, print, digital advertising, and supporting content, with each execution adapted to its market while maintaining a consistent visual and verbal identity.
Our studio handled the production across the full campaign ecosystem.
We shot the films and photography, wrote voice-over copy, managed recording sessions, composed and produced original music, and developed more than 600 individual assets across TV, print, and digital.
The scale of the project required a creative system that could remain recognisable while adapting to different audiences, formats, and markets. From the first concept to the final edit, voice-over, image, and piece of campaign content, every element was developed under one coherent creative direction.
The Prostabona campaign went on to deliver all-time-high performance and sales, demonstrating the commercial impact of combining strong creative thinking with integrated production at scale.
