Putting creativity in focus
Capture One
A series of campaigns shaped around the people, processes, and creative decisions behind the image.
Creative Director Linda Lybecker served as Creative Lead for Capture One, developing a series of campaigns for the professional photography brand across TV, digital, and supporting campaign content. Working closely with the brand, she shaped the concepts, visual direction, and storytelling from initial idea through to final execution.
The work centred on Capture One’s creative community: photographers and image-makers with a highly developed visual language and a deep understanding of their craft. Rather than focusing solely on features and functionality, the campaigns explored the thinking, instinct, and attention to detail that sit behind the final image.
Each campaign was given its own creative idea and expression while remaining connected to the wider Capture One universe. Across TVCs, moving image, and digital content, the creative direction brought product, people, and process together in a way that felt authentic to the audience and distinctive to the brand.
From campaign development to production, the work created a flexible visual language that could live across formats and channels without losing its clarity or character.
Together, the campaigns form an evolving body of work that reflects Capture One’s position within the global creative community, with creativity itself remaining firmly at the centre.
Creativity Captured
Dive Into
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