Re‑imagining heritage storage with modern elegance
August Sandgren
August Sandgren came to us with the opportunity to elevate its century‑old Danish tradition into a refined modern brand that speaks to discerning audiences worldwide. The identity needed to reflect timeless craftsmanship, sustainable materials, and functional beauty. We developed a brand experience that accomplishes exactly that: through strategic positioning, visual storytelling, and flexible design‑systems.
We crafted the full communication system for August Sandgren, including:
Build on a cohesive visual and verbal brand identity
Messaging that emphasizes craftsmanship, sustainability and utility
Sales and marketing assets that help upscale markets
August Sandgren hand‑crafts storage objects using surplus or eco‑certified leather and textiles sourced from Europe’s leading furniture and fashion houses.
The brand promise: exquisite objects that organise beautifully and last a lifetime – designed for the modern home, office and life on the move.
We positioned August Sandgren as the intersection of heritage and modern minimalism. The tone is refined yet accessible. Messaging anchors around material integrity, handcrafted excellence and sustainability.
Visually we created a sleek system that honours the brand’s roots while adapting to global luxury markets, ensuring consistency across product, digital and retail touchpoints.
August Sandgren now presents as a confident luxury‑design brand rooted in tradition and primed for global growth. The identity offers a clear story around craftsmanship and sustainability, gives commercial teams strong tools to attract premium clients, and positions the brand as distinct in a category where function meets aesthetics.
