Optimum Group Nordic

Launching a local powerhouse with international strength

Optimum Group Nordic came to us with a challenge:
Unify five distinct label and packaging companies in Denmark under one shared brand — while communicating the unique value of being both local and part of something much larger.

The new identity needed to resonate across industries and clearly show why this new group matters. We built a brand that does just that — through positioning, storytelling, and a scalable design and messaging system.

Optimum Group Nordic forener fem specialiserede trykkerier i én stærk enhed
– med lokal fleksibilitet og international kapacitet.

We created the brand platform and go-to-market messaging for Optimum Group Nordic, including:

  • A unifying visual and verbal identity

  • Key messaging rooted in flexibility, reliability, and local presence

  • Sales and marketing materials that communicate both scale and service


Optimum Group Nordic brings together five Danish label and packaging producers, each with its own specialty, history, and client base. As a group, they offer something powerful: the personal service of local teams backed by the capacity, innovation and supply assurance of a major European group. The brand promise is simple and compelling: Locally agile. Backed by strength.

We positioned Optimum Group Nordic as a hybrid. It is close to customers and fast to act, but also has the muscle to deliver complex, high-volume or cross-border solutions. We made this duality the heart of the story. The tone is professional but personal. Messaging is built around real-world customer priorities like reliable supply, flexibility, regulatory compliance and sustainability. Visually, we developed a flexible system that can live across companies and channels, creating consistency without losing individuality.

Optimum Group Nordic now stands as a clear and confident player in the Nordic market. The brand supports commercial teams in winning trust and growing business, especially in industries where supply reliability and compliance are critical. By uniting five companies into one strong identity, Optimum Group Nordic is positioned to lead on both service and scale.