Communication Strategy

At Lucky Creatives, we build communication strategies that help brands speak clearly, consistently and with purpose. From defining your tone of voice to mapping messaging across channels, we create systems that ensure your communication supports your goals and strengthens your brand presence at every touchpoint.

Why You Need a Communication Strategy

In a crowded landscape, what you say and how you say it can make the difference between being heard or overlooked. A well-defined communication strategy helps you stay aligned, relevant and memorable. It connects your brand's voice to your audience's needs, ensuring clarity inside and impact outside.

You might need a communication strategy if

• You are struggling to communicate consistently across departments, platforms or markets

• Your team lacks clear messaging tools or tone of voice guidance

• You are launching a new campaign, product or rebrand and want all messaging to align

• You need to speak to different audiences without diluting your core message

• You are expanding internationally and need localisation support without losing brand essence

• You are an architecture firm looking to express your values, process and expertise in a way that resonates with clients, collaborators and the public

For architecture companies, communication strategy helps articulate complex ideas with clarity and confidence. It allows you to present your practice, explain your approach and position your work in a way that feels both accessible and authoritative.

Our Approach

We start by understanding your brand, your goals and your audiences. From there, we build messaging frameworks that help guide what you say, where you say it and how you say it. Whether through internal training, campaign messaging or ongoing content, we ensure your brand voice is distinctive and aligned across every platform.

We work closely with your team to make the strategy usable and practical, not theoretical.

Our Process

Discovery and Alignment
We audit existing communication, conduct workshops and align with your brand strategy.

Audience and Channel Mapping
We identify key audiences and define the most effective ways to reach and engage them.

Tone of Voice Development
We create voice guidelines that reflect your brand’s personality and ensure consistency across teams and content types.

Messaging Frameworks
We develop layered messaging tools for use in marketing, PR, sales and internal communication.

Platform and Channel Strategy
We define how and where your brand should speak, tailoring content formats and frequency to platform behaviour.